In contrast to both their Mumbai and Delhi stores, Kunal Rawal Hyderabad is spread over a formidable 3,500 square feet, a stand-alone boutique in the Banjara Hills. Our third project for the label within the span of a year, its large footprint allows for a generous display space, as well as a spacious VIP room and storage area.
To complement the tech-meets-military inspiration -- an underlying theme synonymous with the brand -- we added in a theatrical element to this particular space. A motorised thirty five-foot-long serpentine conveyor carrying various ensembles makes its way through the store, suspended over a green Baroda marble ramp that demarcates the path for the display mechanism. A style accent also employed at Rawal's other stores, brass tactile indicators (used as an aid for the visually impaired) run alongside. The idea was to use this mechanism for conceptually unique fashion events, wherein the garments are displayed on the ramp sans models.
The store's large VIP room is also fitted with a conveyor, which runs through the storage room in the back; this is so Rawal's groomswear clients, who often visit with an entourage and purchase several garments for a wedding party, are able to pick out designs that fall in with a particular dress code or colour scheme of choice.
