Hermès Theme of the Year: The Spirit of the Faubourg
The brand looks homeward to set the tone for its annual motif, bringing into focus the iconic Hermès flagship store at the Rue du Faubourg Saint-Honoré in Paris. Established in 1880, it is synonymous with the rich history of the maison and its legacy.
Window Design: Faubourg in the Metaverse
January 2024 – March 2024
The imagery takes us on a tour of what the Faubourg might look like in a virtual world that merges digital spaces with augmented reality. We see the store's labyrinth structure, mosaic flooring and famed Nixon elevator reproduced in pixelated window displays alongside its luxury merchandise. The video game perspective allows for playing with scale, jumping levels and usage of a z/y axis while lending a theatrical characteristic to the overall appearance of the Faubourg in the metaverse.
