Automata

Location
Mumbai, Delhi
Year
2020
Type
Window Display
Status
Completed
Client
Hermès International S.A.
Design Team
Rooshad Shroff, Aneri Mehta, Khushali Chawda, Vartika Jangid, Haroon Mohammed, Tanvi Pagare

Hermès Theme of the Year: Innovation in the Making

In their own words, "innovation is the perpetual motion of the house's spirit". Harnessing creativity and breaking new ground is the order of the day.

Window Design: Automata, The Hermès Musical

Aug 2020 – November 2020

From the perspective of innovation, 'automata' literally translates from Greek as 'self-making' and the displays seek to explore the nuances of an automatic operating system. Each window is fashioned like an individual automaton, with gears and cranks, and depicts a different theatrical setting, such as a ballet performance or a music recital.